The iGaming platform
built around you.
The adaptive technology backbone for iGaming operators. One platform, one wallet, one back office, and many brands, all built to launch, operate and grow with you.
STAR sits inside the platform, not beside it.
STAR and its two specialists, STAR-CRM and STAR-RISK, read your approved platform data and prepare answers, campaigns and risk signals in plain language. Your team always makes the call.
Four pillars. One commitment.
New to iGaming? Start with our playbook.
A practical guide to launch costs, licensing strategy, platform architecture, and market readiness. Everything a new operator needs to know before committing to infrastructure.
Flexible solutions. Complete products.
One platform. One wallet. One back office. Many brands. First Minute Gaming adapts to where you are in your journey, from fully managed to plug-in.
Built by operators. For operators.
We've walked in your shoes. We know the frustrations and we built the platform we always wished we had.
Ready to launch?
Built for your first minute. Ready for everything after. Let's build something powerful for your market, on your terms, at your speed.
Business runs on relationships. So do we.
We built this company because the iGaming industry needs a platform created by people who truly understand what operators go through.
What we do. Where we're headed. How we operate.
The principles that guide everything
Human, collaborative, grounded in lived experience.
Our culture is human, collaborative, and grounded in lived experience. We treat operators like partners and their businesses like our own.
We're building smart technology into the platform, but it's there to back up our team, not replace them. Trust and long-term relationships still come from real people. That's not changing.
Learn → Launch → Scale
A clear, frictionless methodology for every operator we work with, from first conversation to sustainable growth.
Ready to work with a partner that gets it?
Book a demo and experience the First Minute Gaming approach for yourself.
Everything you need to launch and grow.
White Label, Turnkey, or API. One platform, one wallet, one back office, and every vertical from Sportsbook to Casino.
Not sure which solution fits? Take the Operator Readiness Assessment.
A short, guided assessment that maps your current stage, team, and goals to the right deployment model (White Label, Turnkey, or API) in just under 3 minutes.
Take Assessment
Choose how you want to operate
Most Popular
Sportsbook + Casino + Risk Management included- Hosting, infrastructure & compliance fully managed
- Dedicated Account Manager & regular reporting
Custom UI/UX and multi-brand flexibility- Advanced CRM, segmentation & bonus engine
- SLA-backed development & technical support
- Sportsbook API (Odds, Markets, Settlements)
- Casino iFrame (Aggregator and provider-ready)
- Full documentation & sandbox environment
Every product. Fully integrated.
Our standard product offerings ready to launch
{{ p.full }}
- {{ hl }}
Products created just for your market in mind
{{ p.full }}
- {{ hl }}
Not sure which model is right?
Our team will walk you through every option. No pressure, no scripts, just honest advice.
STAR: the AI layer built into the platform.
STAR is First Minute Gaming's AI layer, with two specialists inside it: STAR-CRM and STAR-RISK. It reads your approved platform data and prepares answers, campaigns and risk signals in plain language. Your team always makes the call; STAR never sends or changes anything on its own.
One AI layer. Two specialists inside.
- Ask any question about the business and get the report or answer instantly, in plain words
- Every figure comes with the query behind it, or is withheld with the reason. Never estimated.
- Pin answers to a dashboard, schedule recurring reports, and set alerts for what matters
- Live player segments, like VIP, churn risk and dormant, that update themselves as behaviour changes
- Describe an audience in plain words and watch it become a live segment
- STAR-CRM drafts the campaign and picks the offer; a named person on your team reviews, approves and sends it
- Live liability across every selection, market and event, updated as bets land
- Flags mispriced lines, stale feeds and fraud rings, with the full evidence attached
- Recommends a limit or nurture decision. Your risk team always makes the final call.
See the intelligence layer on your data.
We'll walk you through STAR and its specialists using the modules and markets you actually operate in.
Don't take our word for it, take theirs.
Operators who launched, migrated and scaled with First Minute Gaming, in their own words.
“I don't hand my platform to just anyone, not in this industry, not with what's at stake. FMG earned that trust the hard way, by showing up, staying accountable, and treating Elite Casino like a real stake, not just another account. Their integrated iFrame sportsbook brought serious sports and competition coverage, a wide range of betting markets, and full pre-match and live betting to my platform, without me losing an inch of my own brand. They said they'd deliver, and they did. That's rarer than people think in this business.”
“Before FMG, we worked with providers whose platforms were not designed for the realities of operating in the Caribbean. They did not fully understand the local payment landscape, the operational workarounds required, or the speed at which our market evolves.
What began as a consulting engagement with FMG’s experienced team quickly grew into a long-term partnership…
“Before FMG, we worked with providers whose platforms were not designed for the realities of operating in the Caribbean. They did not fully understand the local payment landscape, the operational workarounds required, or the speed at which our market evolves.
What began as a consulting engagement with FMG’s experienced team quickly grew into a long-term partnership. They proved they could move at our pace, understand our challenges, and deliver practical solutions, not just recommendations. FMG earned our trust by building technology around the way we actually operate, rather than imposing a generic platform designed for another market.
Today, FMG provides us with a fully integrated platform that brings sportsbook, casino, payments, and back-office operations into one cohesive system, supported by dedicated risk management and hands-on operational expertise. Their flexibility, local insight, and reliable execution have consistently set them apart.
We are also excited by FMG’s newly introduced and already very advanced AI capabilities. It is refreshing to work with such a forward-moving partner; one that continues to invest in innovation while staying focused on the practical needs of its operators.”
Ready to write the next one?
Powered by the best in the industry.
Sportsbook feeds, casino content, and payments, we integrate proven partners so you get one seamless platform.
Best-in-class, across every layer
Trusted names, integrated together
Integrate your product with our network of operators
If you're a content studio, payment provider, or technology vendor, we'd love to talk about integrating with First Minute Gaming.
Let's build the integration.
Tell us about your product and how it fits into the First Minute Gaming ecosystem.
See the platform your players will actually use.
A quick walkthrough of the sportsbook, casino, and back office, no sales pitch required.
Three views. One platform.
Quick answers before the call
The most common operator questions. Answered honestly, without the sales spin.
A demo built around your market, not a generic script
See it live in 30 minutes.
Book a demo and we'll walk you through the platform on your schedule.
A real person, ready when you are.
No ticket queues, no bots. Send us a message and a real member of our team will get back to you.
2nd Floor, Office 1
Aglantzia, 2108, Nicosia, Cyprus
Whatever works for you
See the Platform Before You Commit to Anything
No pressure, no scripted pitch. Just a walkthrough of the platform with someone who's worked operator-side and knows the questions you actually need answered.
We'll show you how our options work in practice, answer questions you have, and give you an honest read on timelines. If we're not the right fit, we'll tell you that too.
We typically respond within 1 business day to schedule a time that works for you.
2nd Floor, Office 1
Aglantzia, 2108, Nicosia, Cyprus
Grow with First Minute Gaming.
If you provide a product or service that could plug into our platform or complement what we offer operators, we'd like to hear from you.
We work with a range of partners across odds feeds, payments, compliance tools, game studios, and more. Tell us about your solution and how you see it fitting with First Minute Gaming, and our team will follow up to explore next steps.
Our partnerships team reviews every submission and will reach out within a few business days if there's a fit.
2nd Floor, Office 1
Aglantzia, 2108, Nicosia, Cyprus
Terms of Use
1. Acceptance of these Terms
These Terms of Use ("Terms") govern your access to and use of the First Minute Gaming website and any related online materials (together, the "Website"). By accessing or using the Website, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree, please do not use the Website.
These Terms apply to all visitors of the Website, including prospective and existing business partners acting on behalf of an organisation.
2. About First Minute Gaming
First Minute Gaming is a business-to-business (B2B) iGaming platform provider. We design, build, and license technology, including sportsbook, casino, risk management, and back-office solutions, to licensed and regulated operators. First Minute Gaming is not a gambling operator and does not offer betting or gaming services to consumers through this Website.
3. Permitted use of the Website
The Website is provided for general information about our products, services, and company. You agree to use the Website only for lawful purposes and in a manner that does not infringe the rights of, or restrict the use of the Website by, any third party. In particular, you agree not to:
- attempt to gain unauthorised access to the Website, its servers, or any connected systems;
- introduce malicious code, or interfere with the integrity or performance of the Website;
- scrape, harvest, or systematically extract content except as permitted by applicable law;
- misrepresent your identity or affiliation with any person or organisation.
4. Intellectual property
All content on the Website, including text, graphics, logos, icons, images, product names, software, and the overall design, is owned by or licensed to First Minute Gaming and is protected by intellectual property laws. The "First Minute Gaming" name and logo are trademarks of First Minute Gaming. No part of the Website may be reproduced, distributed, or used for commercial purposes without our prior written consent.
5. No warranty / "as is"
The Website and its content are provided on an "as is" and "as available" basis, without warranties of any kind, whether express or implied. While we take reasonable care to keep information accurate and up to date, we make no representation or warranty that the Website will be uninterrupted, error-free, secure, or free of harmful components, or that the information provided is complete or current. Any reliance you place on the content is at your own risk.
6. Limitation of liability
To the fullest extent permitted by law, First Minute Gaming shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or in connection with your access to or use of (or inability to use) the Website. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law.
7. Third-party links
The Website may contain links to third-party websites or resources. These links are provided for convenience only. We do not control and are not responsible for the content, policies, or practices of any third-party sites, and the inclusion of a link does not imply endorsement.
8. Confidentiality of shared materials
Any non-public materials shared with you in the course of a business discussion, such as documentation, demonstrations, pricing, or technical specifications, are confidential and remain the property of First Minute Gaming. You agree to keep such materials confidential and to use them solely for the purpose of evaluating a potential or existing commercial relationship. Where a separate non-disclosure or commercial agreement applies, that agreement prevails.
9. Governing law & jurisdiction
These Terms are governed by the laws of Cyprus and applicable European Union law, without regard to conflict-of-law principles. Any dispute arising out of or relating to these Terms or the Website shall be subject to the exclusive jurisdiction of the competent courts of Cyprus, save where mandatory law provides otherwise.
10. Changes to these Terms
We may update these Terms from time to time to reflect changes to our Website, services, or legal obligations. The "Last updated" date above indicates when the Terms were last revised. Your continued use of the Website after any change constitutes acceptance of the updated Terms.
11. Contact
For questions about these Terms, please contact us at info@fmgaming.com.
Privacy Policy
This Privacy Policy explains how First Minute Gaming collects, uses, and protects personal data when you visit our website or interact with us. We are committed to handling personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable national data protection law.
1. Who we are & controller details
First Minute Gaming Ltd, registered at Aglantzias, 21, 2nd floor, Flat/Office 1, 2108, Aglantzia, Nicosia, Cyprus, is the data controller responsible for the personal data described in this Policy. As a B2B platform provider, the personal data we process through this Website relates primarily to business contacts and website visitors, not to players of any operator.
For any privacy-related query, contact us at info@fmgaming.com.
2. What data we collect
- Website visitors: technical data such as IP address, browser type, device information, and pages viewed.
- Contact & demo forms: the information you provide, such as name, work email, company name, phone or messaging handle, and the content of your message.
- Cookies & similar technologies: data collected via cookies as described in our Cookie Policy.
- Usage analytics: aggregated and statistical information about how the Website is used.
3. Purposes of processing
- to respond to your enquiries and to arrange and deliver product demonstrations;
- to manage and develop our business relationship with current and prospective partners;
- to operate, secure, maintain, and improve the Website;
- to analyse usage and measure the effectiveness of our content;
- to comply with legal obligations.
4. Legal bases under GDPR
We rely on the following legal bases:
- Consent (Art. 6(1)(a)): for non-essential cookies and certain marketing communications;
- Performance of a contract or steps prior to entering a contract (Art. 6(1)(b)): to respond to requests and progress a commercial relationship;
- Legitimate interests (Art. 6(1)(f)): to operate and secure the Website and to understand and improve our services, balanced against your rights;
- Legal obligation (Art. 6(1)(c)): where processing is required to comply with the law.
5. Sharing with processors
We may share personal data with trusted third-party service providers ("processors") who act on our behalf, for example, hosting, communications, and analytics providers. These providers process personal data only on our documented instructions and under appropriate data processing agreements. We do not sell personal data.
6. International transfers
Where personal data is transferred outside the European Economic Area, we ensure an adequate level of protection through appropriate safeguards, such as European Commission adequacy decisions or Standard Contractual Clauses, together with any supplementary measures required.
7. Retention
We retain personal data only for as long as necessary for the purposes set out in this Policy, to maintain our business relationship, or to meet legal, accounting, or reporting requirements. When data is no longer needed, we securely delete or anonymise it.
8. Your rights under GDPR
Subject to applicable law, you have the right to:
- request access to the personal data we hold about you;
- request rectification of inaccurate or incomplete data;
- request erasure ("right to be forgotten");
- object to, or request restriction of, processing;
- request data portability;
- withdraw consent at any time, without affecting prior lawful processing;
- lodge a complaint with a supervisory authority.
9. Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration. While no system can be guaranteed to be fully secure, we continually review and improve our safeguards.
10. Contact & data protection queries
To exercise any of your rights or to ask a question about this Policy, contact us at info@fmgaming.com. We will respond within the timeframes required by applicable law.
11. Updates to this Policy
We may update this Privacy Policy from time to time. The "Last updated" date above shows when it was last revised. Material changes will be communicated where appropriate.
Cookie Policy
This Cookie Policy explains how First Minute Gaming uses cookies and similar technologies on our website. No hidden tracking, no dark patterns, just what's necessary to run the site, plus a couple of optional cookies that help us understand usage and reach the right audience. This Policy should be read together with our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and give us information about how the site is used. Similar technologies, such as pixels and tags, work in comparable ways and are covered by this Policy.
2. Categories of cookies we use
- Necessary: required for the Website to function and to keep it secure. These cannot be switched off.
- Analytics: help us understand how visitors use the Website, so we can improve it.
- Marketing: help us understand which visitors are engaging with our content, so we can reach the right operators more effectively.
3. Cookies in use
| Category | Cookie | Provider | Purpose | Typical duration |
|---|---|---|---|---|
| Necessary | Session/security cookies | First Minute Gaming | Maintains site security and session integrity | Session |
| Analytics | hubspotutk | HubSpot | Identifies unique visitors and links form submissions to their browsing activity | Up to 13 months |
| Analytics | _ga, _ga_* | Google Analytics | Distinguishes visitors and sessions for aggregated usage statistics | Up to 2 years |
| Marketing | bcookie, bscookie, lidc, UserMatchHistory, AnalyticsSyncHistory, li_sugr | Supports LinkedIn's Insight Tag for measuring content engagement and campaign effectiveness | Ranges from 24 hours to 2 years, depending on the cookie |
Note: Exact cookie names and durations are set by each provider and may change.
4. Consent & how to manage or withdraw it
We set Analytics and Marketing cookies only with your consent, given through our cookie banner. You can change or withdraw your consent at any time using the "Cookie Settings" link in the site footer, and you can also control cookies through your browser settings, including deleting existing cookies or blocking new ones. Blocking Necessary cookies may affect how the Website works.
5. Third-party cookies
Some cookies are set by third-party services we use, including HubSpot, Google, and LinkedIn. These providers process data according to their own privacy and cookie policies, over which we have limited control.
6. Updates
We may update this Cookie Policy to reflect changes in the technologies we use or in legal requirements. The "Last updated" date above indicates the latest revision.
Responsible Gaming
Our role as a B2B provider
First Minute Gaming is a technology provider, not a gambling operator. We do not offer betting or gaming services to players. However, we believe responsible gaming is fundamental to a sustainable industry, and we build the tools that enable our operator partners to protect their players and meet their regulatory obligations.
Responsible gaming by design
Our platform is built so that operators can configure and deploy player-protection features as part of their everyday operations. Depending on configuration and market requirements, these include:
- Deposit, loss, and wager limits: daily, weekly, and monthly controls set by the player or operator;
- Session limits and reality checks: time-based reminders and automatic session controls;
- Self-exclusion and time-out: short cool-off periods through to longer-term and permanent self-exclusion;
- Age & identity verification: KYC and age-verification integrations to help prevent underage and fraudulent access;
- Self-assessment tools: resources that help players reflect on their play;
- Risk monitoring: behavioural indicators that help operators identify and support at-risk players.
Supporting licensed, regulated operators
We work only with licensed and regulated operators and expect our partners to comply with the laws and licensing requirements of every market in which they operate, including responsible-gaming and advertising rules. Responsible gaming is part of how we evaluate and support our partnerships.
Getting help
If you or someone you know may be experiencing gambling-related harm, support is available. The following organisations offer free, confidential help:
- GamCare: gamcare.org.uk
- BeGambleAware: begambleaware.org
Our commitment
We are committed to advancing responsible gaming through technology, continuously improving our player-protection features, supporting compliance, and partnering with operators who share our commitment to keeping players safe.
No hidden tracking, no dark patterns, just the essentials plus a couple of optional cookies that help us improve the site and our marketing. Full details in our Cookie Policy and Privacy Policy. Your call.
Manage Preferences
Choose which cookies you're comfortable with. You can change this anytime.
Flexible, fast, operator-first iGaming solutions. From launch to scale, with real people and zero hidden fees.
Check your inbox.
You're all set! Check your inbox; the playbook should land within a few minutes.
Get the Playbook
Enter your details and we'll send the 2026 iGaming Launch Playbook straight to your inbox.
Something went wrong sending your request. Please try again.
{{ meetingHeading }}
{{ meetingBody }}